Time: Thursday 16:00p.m. Location: North 603, Wenhan Building
| Date | Speaker | Reviewing Teachers | Sharing Literature |
2024.9.26 | Tang Wenlong | Wang Xingang | Unintended effects of algorithmic transparency: The mere prospectof an explanation can foster the illusion of understanding how analgorithm works |
2024.10.17 | Liu Yu | Liu Xiaofeng | Price Competition in a Channel Structure with a Common Retailer |
2024.10.24 | Huang Riyun | Zheng Yu | Refund Psychology |
2024.10.31 | Zhang Rihui | Wang Lu | Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents |
2024.11.07 | Chen Yilin | Liu Xinyan | Social network analysis in business and management research: A bibliometric analysis of the research trend and performance from 2001 to 2020 |
2024.11.14 | Lin Jieyu | Jiang Yiran | No Comments (from You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media Comments |
2024.11.21 | Bi Liangying | Duan Kun | Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational |
2024.12.05 | Cao Tong | Ran Yaxuan | Affording Disposal Control: The Effect of Circular Take-Back Programs on Psychological |
2024.12.19 | Chu Xiaowen | Xiang Diandian | In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You |
2025.1.02 | Liang Yupei | Zhang Ting | Identities without Products: When the Preference for Self-Linked Products Weakens |
2025.2.27 | Lv Mengyu | Ma Ruijing | When Connection Turns to Anger: How Consumer-Brand Relationship and Crisis Type Moderate Language on Social Media |
2025.3.13 | Ma Nilin | Wang Xingang | Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable |
2025.3.27 | Pan Shuoxin | Jiang Yiran | Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage |
2025.4.10 | Wang Jiabin | Liu Xiaofeng | Giving against the odds: When tempting alternatives increase willingness to donate |
2025.4.24 | Wang Shuailong | Ran Yaxuan | BMW is POWERFUL, Beemer is Not: Nickname Branding IMPAIRS Brand Performance. Journal of Marketing |
2025.5.08 | Wei Jiaxin | Duan Kun | Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships |
2025.5.22 | Xiang Lizi | Zheng Yu | Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother-Daughter Gift Exchange |
2025.6.05 | Zhu Yuhan | Guo Maijv | Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference |
2025.6.19 | Zou Mengting | Xiang Diandian | Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms |
2025.6.26 | Zou Yongjian | Zhang Ting | When Sharing Isn’t Caring: The Influence of Seeking The Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases |